GDC 2012: Perry, Castle, Yu On Business Trends To Watch For
David Perry: At the start, there was a lot of resistance to free-to-play. I put a lot of energy into trying to be the first free-to-play console game and was met with enormous resistance. I even remember comments saying not to interview me anymore, as this entire concept is horrible. In reality, times have moved on, Zynga is worth billions of dollars, free-to-play is no longer just an Asian phenomenon, and publishers are open to all business models. Looking around, its as if the video game industry, including mobile, is driven by three things in this order: Convenience, low price (Free to try), and high quality -- if you have all three you have a slam dunk. The X factor is how easy you make it to share. Boxed retail games fail on two out of three key drivers -- convenience and low price -- therefore they are ticking time bombs. Part of me is worried that box games are in the process of getting renamed and re-monetized the same way: "super deluxe special edition tin box with army helmet and real gun, only $250!" But the other part of me is really happy, because I know there will always be a free demo for the next big AAA game that I can download and check out, instead of having to take the big $60 (or $250!) gamble every time. And there is a happy possible future where games are simply priced based on how you engage them. If you just want to play through the first chapter of a game and see what the controls and graphics are like, that will have one price (maybe free). If you want to pore over the whole game for 200 hours, then that can be a different price. This makes sense for people and for bandwidth I think, but there are a lot of opportunities for the system to be manipulated to work against the audience. This is going to be an interesting few years for any industry that used to sell chunks of data in a box. Dan Fiden: Agree with what's said above -- essentially, that free-to-play and social discovery are putting the traditional packaged video game world in a very unenviable position. I think what will be interesting to watch is how, and if, game retailers and traditionally oriented publishers can figure out how to leverage retail distribution and old-school broadcast marketing -- their strengths -- as a means for distributing free-to-play service games. Looking at my own behavior, I won't buy any box product that isn't a surefire hit -- which often means a 90+ Metacritic.Internet Business Promoter - News
Louis Castle: Rethinking the very nature of how your business is organized to deal with the fast paced demands of a live marketplace, customer targeting, social recommendations or net promoter scores, or NPS, efficacy in content development,
Lapre faces 41 counts on conspiracy, mail fraud, wire fraud promotional money laundering and transactional money laundering. He is accused of defrauding thousands of people who invested in his Internet-based business, the Greatest Vitamin in the World.
Network services saw positive momentum in the first quarter with revenues from Internet growing by 18%. -- The voice business continues to show signs of growth with ILD voice registering about 680Mn minutes for the quarter. -- The hubbing business grew
Quick Pitch: Public Records is an online community for indie music that seeks to replace the traditional record label structure, calling upon its members to help bands with all aspects of the business. It's becoming a well-worn song: As the Internet
"It erodes the heart of our business," said Randy Levy, an independent concert promoter and president of Rose Presents in Minneapolis. Levy said if fans have to pay markedly above a ticket's face value to attend a concert, they will have less money to
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